Visitors decide very quickly whether a website is worth their time. If a page loads slowly or is hard to use on a phone, many leave before they read a word. Speed also matters for SEO, because Google considers page experience when ranking results.
Speed checklist
- Compress images and use modern formats where possible.
- Remove unused plugins and scripts, especially on the homepage.
- Use good hosting with a content delivery network so pages load fast in every country.
- Lazy-load images and videos below the fold.
- Test regularly with Google PageSpeed Insights on mobile.
Mobile checklist
- Text readable without zooming.
- Buttons large enough to tap easily.
- No content wider than the screen.
- Menus that are simple to open and close.
Enquiry checklist
- A clear headline that says what you do and for whom.
- WhatsApp, email or enquiry buttons visible on every page.
- Contact details that are correct everywhere.
- A clear next step at the end of every page.
Trust checklist
- HTTPS with a valid SSL certificate.
- Real photos of your products, team or work.
- Clear information about what you offer and where you deliver.
We build fast, SEO-ready websites with all of this built in. See our website design service or ask for a free website review.
